Brinson Ford Lincoln of Athens

Top Ford Models to Buy Used That Hold Their Value

Brinson Ford of Athens

Shopping for a used Ford is one of those decisions that just makes sense—especially when you’re working with a trusted Athens, TX used car dealer like Brinson Ford of Athens. Around here, customers want something dependable, long-lasting, and worth every dollar. And honestly, Ford has built a lineup that checks all those boxes. Some models hold their value so well that buying used feels like getting the best of both worlds: a lower price and a vehicle with years of life left.

Below are some of the top Ford models that consistently retain their value and make smart used-car buys for drivers in East Texas.





Key Takeaways

  • Ford models are known for strong long-term value, making them excellent used-vehicle choices.
  • The Ford F-150 remains one of the most reliable and in-demand trucks on the market.
  • SUVs like the Ford Explorer and Ford Bronco Sport appeal to a wide range of drivers.
  • The Ford Maverick and Ford Bronco retain value thanks to high demand and unique capability.
  • The Ford Mustang remains a top pick for buyers seeking performance and lasting appeal.



The Ford F-150

It’s no surprise the Ford F-150 tops the list. America’s best-selling truck doesn’t just dominate new-vehicle sales—it holds its value exceptionally well on the used market. Whether someone needs a workhorse for the ranch, a daily driver with towing muscle, or a truck that can handle weekend projects, the F-150 delivers. Even older models tend to stay solid, reliable, and capable, which is exactly why they remain in such high demand.

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Exterior view of 2026 Ford F-150 towing a boat
Exterior view of 2026 Ford Bronco

The Ford Bronco

The return of the Ford Bronco sparked a wave of excitement, and that demand hasn’t slowed down. Used Broncos are known for retaining value thanks to their rugged capability, modern tech, and unmistakable style. They’re built for adventure, but they’re also surprisingly comfortable for everyday driving. When a vehicle becomes a fan favorite this quickly, its resale value usually follows—and the Bronco is a perfect example.

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The Ford Bronco Sport

Don’t overlook the Bronco’s smaller sibling. The Ford Bronco Sport has carved out its own loyal following with its practical size, great fuel economy, and off-road-ready personality. It’s one of those SUVs that fits just about any lifestyle—commuting, camping, road-tripping, you name it. Because of that versatility, Bronco Sport models tend to stay desirable on the used market.

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Exterior view of 2026 Ford Bronco Sport
Exterior view of 2026 Ford Explorer

The Ford Explorer

Families love the Ford Explorer, and for good reason. It’s roomy, comfortable, and capable, and it’s been one of Ford’s most trusted SUVs for decades. A used Ford Explorer offers strong value retention because it appeals to such a wide range of drivers. Whether someone needs three rows, towing capability, or just a dependable daily SUV, the Explorer continues to deliver year after year.

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The Ford Maverick

The Ford Maverick is one of the most unique trucks on the market—and that’s exactly why it holds its value so well. Its hybrid availability, impressive fuel economy, and smart design have made it a standout choice. Used Mavericks are still relatively new to the market, but they’re already proving to be strong value-keepers thanks to high demand and limited supply.

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Exterior view of 2026 Ford Explorer
Exterior view of 2026 Ford Mustang

The Ford Mustang

Few cars hold their value like the Ford Mustang. It’s iconic, instantly recognizable, and always fun to drive. Whether someone prefers a classic V8 rumble or a more modern turbocharged setup, the Mustang remains a favorite among car enthusiasts and everyday drivers alike. That lasting popularity is exactly why used Mustangs remain such smart buys.

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Fantastic Models at Brinson!

When it comes to buying used, Ford makes the decision easy. These models don’t just look good on paper—they’ve earned their reputation for durability, capability, and long-term value. At Brinson Ford of Athens, our team helps customers find a used Ford that fits their lifestyle. With options like the F-150, Bronco, Bronco Sport, Explorer, Maverick, and Mustang, there’s truly something for everyone.

FAQ

Yes—Ford models are known for strong resale value, especially popular options like the F-150, Bronco, and Mustang.
Absolutely. Trucks like the Ford F-150 and Ford Maverick remain in high demand, helping them retain value over time.
The Ford Explorer and Ford Bronco Sport are two of the most reliable and value-holding option.
Ford’s reputation for durability, capability, and long-term reliability keeps demand strong in the used market.
Yes, our dealership provides financing options to help customers find the best payment plan for their budget.

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Tuesday 8:30AM 7:00PM
Wednesday 8:30AM 7:00PM
Thursday 8:30AM 7:00PM
Friday 8:30AM 7:00PM
Saturday 9:00AM 6:00PM
Sunday Closed Closed
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Tuesday 7:30AM 6:00PM
Wednesday 7:30AM 6:00PM
Thursday 7:30AM 6:00PM
Friday 7:30AM 6:00PM
Saturday 8:00AM 4:00PM
Sunday Closed Closed
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Monday 7:30AM 6:00PM
Tuesday 7:30AM 6:00PM
Wednesday 7:30AM 6:00PM
Thursday 7:30AM 6:00PM
Friday 7:30AM 6:00PM
Saturday 8:00AM 4:00PM
Sunday Closed Closed
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