Brinson Ford Lincoln of Athens

Reduced by $9,708 since May 19, 2026

2026 Ford F-150 Platinum



In Stock
  • $9,708 SAVINGS
    $76,871 SALE PRICE

  • MSRP: $86,080
    • $499
  • Dealer Discount: -$8,708
  • -$1,000

  • Sale Price: $76,871
$1,127 /month
5.9% APR
84 months
  • MSRP $86,080
  • Dealer Discount -$8,708
  • Starting Price $77,372
  • Down Payment $0
*Excludes tax, title & fees
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Vehicle Information

VIN: 1FTFW7L8XTFB30243
Stock #: 5-5955
Model Code: W7L
  • Body Style Crew Cab
  • Exterior Color Avalanche
  • Interior Color Black/Gray
  • Fuel Economy
    City/Highway 17/23 MPG
  • Engine 3.5L V6 EcoBoost® Engine with Auto Start-Stop Technology
  • Transmission 10-speed automatic
  • Bed length 5-1/2' Box
  • Fuel Type Gasoline

Highlighted Features

Feature availability subject to final vehicle configuration. Please reference window sticker for more info.

Dealer Comments

Elevate your drive with this 2026 Ford F-150 Platinum 4WD, a premium blend of capability, comfort, and cutting-edge tech located in Athens, TX. Powered by a robust V6 3.5L gasoline engine, this Ford F-150 Platinum delivers confident performance whether you're towing, hauling, or cruising around town. The sophisticated exterior complements a luxurious interior trimmed in leather seats, offering first-class comfort for every passenger.

Equipped with Adaptive Cruise Control, this Ford F-150 makes long highway runs safer and less stressful by maintaining speed and distance automatically. Seamless smartphone integration comes standard with Apple CarPlay and Android Auto, keeping navigation, music, and communication at your fingertips. Hands Free Bluetooth® adds convenience and safety when taking calls on the go.

Every journey is smarter with advanced driver-assist features and a thoughtfully designed cabin that prioritizes ergonomics and storage. The Platinum trim brings premium touches throughout: refined materials, intuitive controls, and tech-forward amenities that enhance both daily commutes and weekend adventures.

Located in Athens, TX, this 2026 Ford F-150 Platinum 4WD is perfect for drivers who want top-tier comfort, modern connectivity, and strong performance in one versatile truck. Schedule a test drive today to experience the commanding presence, refined interior, and intuitive technology that set this Ford F-150 Platinum apart. Your next great drive awaits in Athens.

All Features

  • Bumpers- Body Color
  • Led Fog Lamps
  • Led Projector W/ Dynamic Bending Headlamps
  • Led Side-Mirror Spotlights
  • Led Tail Lamps
  • Power Mirrors
  • Power Sliding Rear Window W/Defrost & Privacy Tint
  • Remote Tailgate Release
  • 360-Degree Camera
  • 5G Modem
  • Bed Utility Pkg
  • Blis W/Cross-Traffic Alert
  • Ford App
  • Intell Access W/Push Start
  • Lane-Keeping System
  • Mobile Office Pkg
  • Post-Collision Braking
  • Rear Parking Sensors
  • Rear View Camera
  • Reverse Brake Assist
  • Sync4 W/12" Screen
  • Tow/Haul Pkg
  • 10-Way Pwr Drv & Multi-Adj Pwr Frt Pass
  • 12" Cluster Display
  • 2Nd Row Heated Seats
  • Adaptive Cruise Control
  • Adjust Pedals W/Memory
  • Ambient Lighting-One Color
  • Htd Lthr Wrapped Str Whl
  • Htd/Ventilated Frt Seats
  • Memory Driver Seat
  • Pedals-Pwr Adj W/Memory
  • Pwr Tilt/Tel Str Col W/Mem
  • Advancetrac With Rsc
  • Airbags - Front Seat Mounted Side Impact
  • Airbags - Safety Canopy
  • Led Ctr High Mnt Stop Lamp
  • Secure Pkg 1 Yr Included
  • Securilock Anti-Theft Sys
  • Sos Post-Crash Alert Sys
  • Tire Pressure Monit Sys

Platinum® High (702A)

    Mobile Office Package

      FX4® Off-Road Package

        Tow/Haul Package

          Ford Co-Pilot360® Assist 2.0

            Ford Connectivity Package (1-year included)

              Ford Security Package (1-year included with activation)

                BlueCruise Hands-free Highway Driving Equipped (1-year + 90-day plan Included)

                  Bed Utility Package


                    • FX4 Off-Road Package: Off-Road Tuned Front Shock Absorbers; Skid Plates; Monotube Rear Shocks; 4x4 FX4 Off-Road Bodyside Decal; Hill Descent Control; Tray Style Floor Liner with Carpet Mats
                    • Equipment Group 702A High: 20" Painted Gloss Ebony Black Wheels; Electronic Locking with 3.55 Axle Ratio; Electronic 10-Speed Automatic Transmission; 3.5L V6 EcoBoost Engine; Center High Mounted Stop Lamp (CHMSL) Camera; 275/60R20 BSW A/T Tires; Unique Multi-Contour Leather Bucket Seats; 7
                    • 100 lbs Payload Package GVWR; Power-Deployable Running Boards; Head-Up Display; B&O Unleashed Sound System by Bang & Olufsen Radio
                    • Twin Panel Moonroof
                    • Tough Bed Spray-In Bedliner
                    • Driver's Side SecuriCode Keyless-Entry Keypad
                    • SYNC 4 AppLink/Apple CarPlay/Android Auto smart device wireless mirroring
                    • 5G Modem - Ford Connectivity Package mobile hotspot internet access
                    • Connected Navigation integrated navigation system with voice activation
                    • Pre-Collision Assist with Pedestrian Detection
                    • Reverse Camera rear mounted camera
                    • Lane Keeping Alert
                    • Cross-Traffic Alert with Reverse Brake Assist collision mitigation
                    • Brake assist system
                    • PCA with AEB and Intersection Assist forward collision mitigation with left turn assist
                    • 360 Degree Camera aerial view camera
                    • Automatic brake hold
                    • Gauge cluster display size: 12.00
                    • Front mounted camera with washer
                    • Right side camera
                    • Left side camera
                    • BLIS (Blind Spot Information System)
                    • Directionally adaptive headlights
                    • Auto High Beam auto high-beam headlights
                    • SecuriLock immobilizer
                    • Predictive Speed Assist Automatic curve slowdown cruise control
                    • Unresponsive driver assist
                    • Adaptive Cruise Control with Stop-and-Go
                    • Cruise control with steering wheel mounted controls
                    • Power open and close tailgate
                    • Keyfob remote start
                    • Front wireless smart device charging
                    • Voice Assistant - Ford Connectivity Package built-in virtual assistant
                    • Smart key with hands-free access and push button start
                    • Smart device remote start
                    • Push-button
                    • Full gauge cluster screen
                    • Ventilated driver and front passenger seats
                    • Heated steering wheel
                    • Heated driver and front passenger seats
                    • Heated rear seats
                    • Leather front seat upholstery
                    • Driver seat power reclining
                    • lumbar support
                    • cushion tilt
                    • fore/aft control and height adjustable control
                    • Dual-zone front climate control
                    • SYNC 4 voice-activated climate control
                    • Massaging driver seat
                    • Massaging front passenger seat
                    • Primary monitor touchscreen
                    • Bluetooth® wireless audio streaming
                    • B&O Sound System by Bang & Olufsen speakers
                    • Part and full-time 4WD
                    • EcoBoost 3.5L V-6 port/direct injection
                    • DOHC
                    • variable valve control
                    • twin turbo
                    • regular unleaded
                    • engine with 382HP
                    • EcoBoost 3.5L V-6 DOHC
                    • Active aerodynamics
                    • Pro Trailer Backup Assist vehicle and trailer reverse assist
                    • Pro Trailer Hitch Assist automated vehicle to trailer hitching assist
                    • Mileage
                      • Fuel Economy Est-Combined (MPG): 19
                      • EPA Fuel Economy Est - City (MPG): 17
                      • EPA Fuel Economy Est - Hwy (MPG): 23
                    • Electrical
                      • Cold Cranking Amps @ 0° F (Primary): 800
                      • Cold Cranking Amps @ 0° F (2nd): 800
                      • Maximum Alternator Capacity (amps): 200
                    • Weight Information
                      • Base Curb Weight (lbs): 5096
                      • Gross Axle Wt Rating - Front (lbs): 3750
                      • Gross Axle Wt Rating - Rear (lbs): 4150
                      • Curb Weight - Front (lbs): 2956
                      • Curb Weight - Rear (lbs): 2140
                      • Gross Vehicle Weight Rating Cap (lbs): 7100
                      • Gross Combined Wt Rating (lbs): 19400
                    • Trailering
                      • Dead Weight Hitch - Max Trailer Wt. (lbs): 5000
                      • Dead Weight Hitch - Max Tongue Wt. (lbs): 500
                      • Wt Distributing Hitch - Max Trailer Wt. (lbs): 13100
                      • Wt Distributing Hitch - Max Tongue Wt. (lbs): 1310
                      • Fifth Wheel Hitch - Max Trailer Wt. (lbs): 8800
                      • Fifth Wheel Hitch - Max Tongue Wt. (lbs): 2200
                      • Maximum Trailering Capacity (lbs): 13100
                    • Suspension
                      • Suspension Type - Front: Double Wishbone
                      • Suspension Type - Rear: Leaf
                      • Spring Capacity - Front (lbs): 3750
                      • Spring Capacity - Rear (lbs): 4150
                      • Axle Type - Front: Independent
                      • Axle Type - Rear: Rigid Axle
                      • Axle Capacity - Front (lbs): 4050
                      • Axle Capacity - Rear (lbs): 4800
                      • Axle Ratio (:1) - Front: 3.55
                      • Axle Ratio (:1) - Rear: 3.55
                    • Brakes
                      • Brake Type: 4-Wheel Disc
                      • Brake ABS System: 4-Wheel
                      • Brake ABS System (Second Line): 4-Wheel
                      • Disc - Front (Yes or ): Yes
                      • Disc - Rear (Yes or ): Yes
                      • Front Brake Rotor Diam x Thickness (in): 13.8
                      • Rear Brake Rotor Diam x Thickness (in): 13.2
                    • Tires
                      • Front Tire Size: P275/60SR20
                      • Rear Tire Size: P275/60SR20
                      • Spare Tire Size: Full-Size
                      • Front Tire Capacity (lbs): 4050
                      • Rear Tire Capacity (lbs): 4150
                    • Wheels
                      • Front Wheel Size (in): 20 X 8.5
                      • Rear Wheel Size (in): 20 X 8.5
                      • Spare Wheel Size (in): Full-Size
                      • Front Wheel Material: Aluminum
                      • Rear Wheel Material: Aluminum
                      • Spare Wheel Material: Steel
                    • Steering
                      • Steering Type: Rack-Pinion
                      • Turning Diameter - Curb to Curb (ft): 47.8
                    • Fuel Tank
                      • Fuel Tank Capacity, Approx (gal): 36
                    • Exterior Dimensions
                      • Wheelbase (in): 145
                      • Length, Overall (in): 231.7
                      • Width, Max w/o mirrors (in): 79.9
                      • Height, Overall (in): 77.2
                      • Overhang, Front (in): 37.6
                      • Ground to Top of Load Floor (in): 34.9
                      • Ground Clearance, Front (in): 9.4
                      • Ground Clearance, Rear (in): 9.4
                    • Cargo Area Dimensions
                      • Cargo Box Length @ Floor (in): 66
                      • Cargo Box Width @ Top, Rear (in): 65.2
                      • Cargo Box Width @ Floor (in): 65.2
                      • Cargo Box Width @ Wheelhousings (in): 50.6
                      • Cargo Box (Area) Height (in): 21.4
                      • Tailgate Width (in): 60.3
                      • Cargo Volume (ft³): 52.8
                    • Interior Dimensions
                      • Passenger Capacity: 5
                      • Front Head Room (in): 40.8
                      • Front Leg Room (in): 43.9
                      • Front Shoulder Room (in): 66.7
                      • Front Hip Room (in): 62.5
                      • Second Head Room (in): 40.4
                      • Second Leg Room (in): 43.6
                      • Second Shoulder Room (in): 66
                      • Second Hip Room (in): 62.6
                    • Summary
                      • Vehicle Name: Ford F-150
                      • Body Style: SuperCrew Cab
                      • Body Code: T
                    • Emissions
                      • EPA Greenhouse Gas Score: 4.0
                      • Tons/yr of CO2 Emissions @ 15K mi/year: 9.2

                    Warranty

                    • 3Yr/36,000 Bumper / Bumper
                    • 5Yr/60,000 Powertrain
                    • 5Yr/60,000 Roadside Assist
                    • 8Yr/100,000 Hybrid Battery
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                    ALL PRICES PLUS TT&L, PLUS ANY DEALER ADDS. SEE DEALER FOR DEATAILS