2026 Ford Bronco

*MSRP Starting at $40,495

TOP FEATURES

Max Horsepower¹
418

Max Available Drive Modes
7

Max Towing²
4,500 lbs

Overview

The 2026 Ford Bronco continues its legendary off-road dominance with minimal changes to a proven formula. Starting at $40,495, this adventure-ready SUV offers seven trims from the value-focused Base to the trail-crushing 418-hp Raptor. Three turbocharged engines provide power: a standard 300-hp 2.3L four-cylinder, available 330-hp 2.7L V6, and the Raptor’s 3.0L V6. For 2026, Ford celebrates heritage with a special 60th Anniversary Edition featuring classic Wimbledon White paint.

Technology Highlights

Modern connectivity meets rugged capability through a 12-inch touchscreen with wireless Apple CarPlay and Android Auto. Available 360-degree camera system proves invaluable navigating rocky terrain, while up to seven G.O.A.T. Modes automatically optimize settings for different conditions. Advanced safety features include automated emergency braking and available adaptive cruise control.

Design and Styling

The Bronco’s bold, boxy silhouette pays homage to heritage while incorporating modern functionality. Removable doors and multiple roof options enable open-air adventures. Seven trim levels offer distinct personalities, from utilitarian Base to aggressive Raptor with 37-inch tires. Interior prioritizes durability with available marine-grade vinyl seating and rubberized flooring.

Awards and Accolades

Car and Driver awards it 9.5/10, ranking #2 among Best Mid-Size 2-Row SUVs. U.S. News rates it 8.5/10, praising trail-ready toughness and earning Editors’ Choice designation. The Bronco consistently receives high marks for authentic off-road capabilities.
Ready to unleash your adventurous spirit? Contact Brinson Ford of Athens TX today to experience the legendary 2026 Ford Bronco.

Shop the 2026 Ford Bronco Today!

Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.

1. Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary.
2. When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories, and number of passengers.