2026 Ford F-150

*MSRP Starting at $39,330

TOP FEATURES

Max Available Towing¹
13,500 lbs.

Max Available Payload²
2,440 lbs.

Max Available Torque³
640 lb-ft.

Overview

Looking for the new Ford F-150 near Tyler TX? Then head down to Brinson Ford of Athens, where we have the exciting 2026 Ford F-150 coming onto our forecourt, ready to delight drivers! This leading American full-size pickup delivers an enticing blend of versatility, power, and rugged capability, and it can tow up to 13,500 lbs with a payload of 2,440 lbs. It tackles workhorse tasks with ease while remaining usable enough for daily demands. Choose from a wide range of trims from the base XL to the Tremor and Raptor, and enjoy an expanded range of hybrid powertrains for 2026.

Technology Highlights

The Ford F-150 near Tyler, TX, is impressive from the minute you spot the 12-inch center touchscreen, available head-up display and digital cluster. The hands-free driver system uses BlueCruise technology by Ford for relaxed long hauls, and the Pro Power Onboard System offers up to 7.2 kW of power onboard. You’ll love the impressive safety stack delivered by the Ford Co-Pilot360 suite, keeping you safe and supported in all conditions.

Design and Styling

The 2026 Ford F-150 looks familiar but has a refreshed appearance with exciting new color options. Off-road-ready styling is available in abundance on the Raptor and Tremor models, and the Platinum trim offers refined luxury with slick finishes and premium materials. The tailgate and power access features help to optimize practicality whilst maintaining real style.

Awards and Accolades

This Ford F-150 near Tyler TX is expected to do very well at the industry awards. Previously, the Ford F-150 has won the Best Buy category in Kelley Blue Book’s full-size truck category, and the F-Series has been America’s best-selling line of trucks for decades.
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Shop the 2026 Ford F-150 Today!

Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A/X/Z Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A/X/Z Plan.

1. Max towing of 13,500 lbs. available on F-150® SuperCrew 6.5’ box 4×4 with available 3.5L EcoBoost® V6 engine. Available on select models. When properly equipped. Requires Tow/Haul Package and optional Max Tow Axle upgrade. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
2. Max payload of 2,440 lbs. available on F-150® Regular Cab 8′ box 4×2 with available 3.5L EcoBoost® V6 engine. When properly equipped. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.
3. Calculated via combined performance of the engine and electric motor with peak battery power. The calculations utilize SAE Net J1439® engine results and Ford electric motor dyno testing. Your results may vary.